Let's get right to it!
Some recent statistics pulled from all AWeber users may help you answer these questions:
What Kind of Open Rates Are People Getting?
If you’re sending HTML emails, you probably use your open rate to help gauge your success.
Even though it’s not a perfect measure of whether people are actually opening and reading your emails, it’s useful as a relative measure:
If it goes up over a short period of time, more people are probably reading
If it falls over a short period of time, it’s almost certain fewer people are reading.
Plus, all other things being equal, it can give you some motivation (if your open rates are lower than other senders’) or satisfaction (if your rates are higher).
So, here goes…
Average Open Rate Last Month: 13.6%
When Is/Was The Best Day To Send?
You’ll often hear (at least, I often hear) that Tuesday is the optimal day to send, because on Monday people are catching up from the weekend, and that on Tuesday morning you’ll have their undivided attention before they jump into their work for the upcoming week.
Do the numbers back up that theory? Let’s see.
The breakdown of open rates by day of the week:
Monday
13.67%Tuesday
13.21%Wednesday
14.07%Thursday
14.52%Friday
13.25%Saturday
12.09%Sunday
13.26%
Last month, Tuesday was actually the second-worst day to send, at least if you’re measuring by open rates.
(While we’re breaking assumptions, I should point out this, too: the hour of the day that got the best open rate was not 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time — email newsletters sent during that hour last month enjoyed a 19.1% open rate.)
Can You Have More Sales, Too?
Helping over 65,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
