Importance of Mobile Market Research for All Businesses
Article by Chris Jenkins
Since more and more companies have discovered that wireless and mobile marketing are important in advertising and promotion, it is not yet too late to jump the band wagon if you would like to use this means to get ahead as well. With some careful mobile market research, you might be surprised with the figures. Today, a large percentage of people are using their phones and other portable devices to access different websites and internet applications. For some businesses who have not tried this form of marketing just yet, this is considered as an untapped way to reach current and potential consumers.Mobile market research is important if you are planning to apply this marketing concept to your plan. For such a short time that it has been used by other innovative businesses, good marketers have managed to come up with a lot of strategies and techniques you can use. A research would also help you come up with innovations of your own if you are planning to derive from the usual strategies most marketers employ.Here are some insights you should think about mobile marketing and the reasons why there is a need for extensive marketing research:Mobile marketing uses a direct marketing approach despite the wireless medium since most people have personal relationships with their phones. This would mean that you need to build the right set of strategies if you want to convince them to act on your marketing goals. Just like email marketing, some people would not like to get too much marketing messages unless you make it appear less impersonal. You have to make your target market feel that you are fulfilling their needs rather than the other way around. A marketing research would help put off any negative impacts that may result to any mobile marketing moves.Keep in mind that there is more than one mobile feature you can use, but not all of them are being utilized by your target market. Example, a certain group of people would rather use their SMS rather than their MMS. If your target belongs to this type, you can concentrate on SMS strategies rather than waste your time and resources on features that your target won’t even use in the first place. Since the advent of newer smart phones, these features have grown bigger and wider so it is easier for any marketer to make a mistake if their plans are not backed up with a comprehensive marketing study.Budgets are important for any company because it is the lifeline of most marketing campaigns. Without the right budget allocation, you cannot apply some of the strategies you have formulated in your marketing plan. Research would help you create a better budget since you would know where you would best spend your money on. If you have a limited budget, you can be able to set your priorities so that you won’t have to apply half-bake mobile marketing strategies. It is a good way to make sure that your efforts and your expenses would not go to waste at all.