As people are now turning to the Internet for ways of earning money, an increasing amount are turning to online paid surveys. But with claims of making lots of money, and the upsurge of new survey companies each week, is this something worth looking into?
The basic idea behind this concept is this; a company needs to know if they’re doing the right thing when it comes to either promoting a product, or how people feel about their goods. Survey companies are hired to source people, usually from a certain demographic (the persons background in terms of: income, single or married, age etc), and get the applicants to complete surveys and then reward people for their views.
But unfortunately, there are now an increase in rogue survey companies that exploit people in different ways.
One is by paying less than the average rate, secondly, they sell your information to other companies. But all isn’t all gloomy, there are ways to protect yourself.
The things I’ve done to protect myself are both simple and effective. The main advice I’d give to somebody is to find a good online forum that deals with surveys. The one I’ve had good experience is: Survey Police.com (can Google them). There are members on the forum who’ve had years of experience and are happy to give advice to new members.
Other advice is:
Don’t ever pay a fee to join a survey company. You can get good information from survey forums (such as surveypolice.com).
When applying, use a throw-away email address. This is just in case a company decides to sell your email address and you end up with lots of SPAM. You can get free emails from: Googlemail, Yahoo!, MSN etc.
Always expect to fill out a short screening survey/application. This is to make sure that you are eligible for a particular survey (when one is available).
Google (or any other search engine) is your friend. If you have any concerns over a certain survey group, just put in the company name with any of the following words: scam, fraud, con, rip-off (you get the idea).
Although I’ve painted a bleak world when it comes to online surveys, there are benefits once you start completing surveys for legitimate groups. The more you complete (in a timely manner), the more invites you’ll receive, not to mention more payments!
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Article by Amplitude Research, Inc.
This article discusses the concept of “incidence rate” and how it is used in the context of online market research surveys. In practice, there is a difference between a “natural incidence rate” and a “practical incidence rate.” For some types of studies, the natural incidence rate may be of interest for analysis purposes by researchers at market research firms or marketing departments of companies or other organizations. For other types of studies, it may not be necessary to estimate “natural incidence,” and research users may become more concerned about ways to increase the “practical incidence” rate in order to reduce costs. It is important to understand when an estimate of natural incidence is needed vs. when it is safe to focus on increasing the practical incidence rate to reduce costs.
Market Research Surveys and Natural Incidence Rate
An example can help to explain these concepts. Imagine that a researcher wants to conduct an online market research survey of people who “regularly” visit large bookstores (e.g., Borders, Barnes & Noble, Books-A-Million). For this study, “regularly” could be defined as “at least once a month.” Many adult consumers would be sampled at random and invited to participate in the survey. For those who respond to the survey, the first question would ask how often they visit large bookstores. Those answering once a month or more often would be considered “qualified” to continue and complete a full survey for the study. Those answering less often than once a month would be considered “disqualified” for the full survey, and their survey would end after this first question. However, the respondents “disqualified” from the full survey (because they do not visit large bookstores “regularly”) would still be tallied.
Although the primary purpose of the study may be to learn about the detailed behavior of those who visit large bookstores regularly, the researcher may also be interested in the “incidence” of these types of consumers. That is, the researcher might ask, what proportion of adult consumers are “regular” visitors of large bookstores? This can be estimated by examining how many “qualified” to complete the full survey vs. how many were “disqualified.” The “incidence” of regular visitors of large bookstores would be estimated using the number qualified for the full survey divided by the total that responded. In other words, the incidence would be the number qualified divided by the sum of those qualified and disqualified.
This incidence may be very useful for the researcher, since it provides an estimate of the proportion of adult consumers who are regular visitors of large bookstores. Sometimes market research firms will use an estimate of “natural incidence” to “size the market.” That is, multiply the incidence by the number in the whole adult population to get the estimated size of the “target population” of regular visitors of large bookstores.
However, the calculation of “natural incidence” assumes that adult consumers were sampled at random to participate in the survey. If this were not the case, then the calculation described above would not yield a valid estimate of natural incidence.
In fact, many studies do not require pure random sampling of all adult consumers. Instead, particular types of consumers may be “targeted.” For example, many market research firms with online panels have extensive information “on file” about their panelists. Let’s assume that the researcher is conducting online market research using a panel in which bookstore behavior is already known. That is, when panelists joined the research panel, they were asked a variety of questions about their shopping behavior, and one of the questions was about frequency of visiting large bookstores. As a result, it would be possible to “target” regular bookstore visitors from the panel and only invite these panelists to participate in the new survey.
Market Research Surveys and Practical Incidence Rate
If regular bookstore visitors were targeted from the panel, then most would be “qualified” for the full survey. To be sure, some would be “disqualified” if the information “on file” about the panelists was sometimes no longer accurate. For example, if someone joined the panel a year ago, they may have been visiting large bookstores regularly at that time, but they may have changed their behavior since then. But, the number “disqualified” in this case would be very low compared to conducting a survey with consumers selected purely at random. Thus, “targeting” particular types of panelists can result in a very high practical incidence rate, but this would also invalidate estimates of “natural incidence.”
At this point, the reader might ask why target panelists based on information already “on file” if this will invalidate estimates of “true” or “natural” incidence? The answer has everything to do with cost. Targeting reduces research costs significantly because fewer survey invitations need to be sent; administrative time for market research firms in managing the project is lower; and, in many cases, the total incentives paid out can decrease. (Many market research panels offer reduced incentives to panelists who respond to a survey invitation even if they don’t qualify for a full survey.) When the true incidence would be very low, targeting can reduce costs significantly. As budgets for market research surveys are often limited, targeting can be an important way to minimize costs (assuming information already exists “on file” that can be used for targeting). This may be no problem for studies that do not require an estimate of the “true” or “natural” incidence rate. But, when the researcher does in fact want to estimate the natural incidence rate, it is important to avoid targeting that would invalidate such an estimate.
The bottom line for researchers interested in conducting a new survey of web panelists: In situations when natural incidence is not a concern, make sure to inquire about options for targeting the online market research so that costs may be reduced. In situations when estimating natural incidence is an important part of the analysis, make sure targeting will not be used that would invalidate your analysis.
Article by Research Nest
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