Appropriate Brochure Format For Your Specific Industry
Article by Janice Jenkins
There are different brochure formats that are effective for different industries. Each format will usually require a different kind of brochure printing and maybe even special kinds of designs. If you want to know what is the correct brochure printing format to use in your business, let me tell you what formats certain industries use in terms of color brochures.
Brochures for sales.
Sales brochures are a classic staple for brochure printing. If you are into sales, you should probably already have a sales brochure of your own. If not, then it is time to print some. Sales brochures usually have lots of images of the products you want to advertise, along with the specific details about it. This is perfect if you are selling things like gadgets, machinery and other products that need some technical descriptions and information on it. So if you need to give a customer specific and detailed information about your products, you may want to produce some sales brochures.
Brochures for public relations.
Now, if public relations are more your forte, then a PR brochure is perfect to uplift that business image and get people to like your company. PR brochures are much like sales brochures, but they just advertise a company more than a product. Not only must you print the specific details of a company in a PR brochure, you must also give out the corporate philosophy, the vision of the company and maybe even some of its outreach programs and awards. Texts and images must come together to give a great impression about the business.
Brochures for customer applications.
If you are a business that requires customers to apply for an account, such as a bank or other service industry, then the perfect brochure for that are form brochures. Form brochures are simple brochures that also advertise a certain product or service. The difference here is that it has already an application form written on it. In this way, people can simultaneously read what the product is all about (such as a new savings account scheme) and then start to apply for it with the same brochure letter. This makes the whole process more streamlined and you save a lot of money printing since you do not have to print separate application forms.
Brochures for job recruitment.
Form brochures can also work if your business needs people, or if you are in the headhunting (recruitment) business. You can basically advertise the jobs that you want filled using a brochure, and maybe even add some unique backgrounds about the company that people will be applying for. Then on the same brochure, they can actually already fill out an employment application quickly because it is a form brochure. This helps you quicken the recruitment process and saves you some money printing application forms and PR brochures for employment.
Brochures for information dissemination and awareness.
Finally, if you are into the business of information dissemination and awareness, or you just need to spread the word of something about your company or products (such as a new manufacturing process) then brochures can help you out if you want them to. Information brochures are another classic staple in brochure printing, and most can easily make these themselves at home. These kinds of color brochures use mostly text to communicate with readers with only a sprinkling of images.
Hopefully you have found a nice brochure type that your business might be able to utilize by using the list above.
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